Whether you run a full-time interior design business or you have a part-time passion, your company website is all-important. Having a well-designed website could be the difference between success or not making a profit.
But why is this? What is it about your interior design company website that makes it so crucial to get right? Read on to find out; it might be time to redesign your website once you understand just how vital it is.
Your Company Website Sets The First Impression
When someone visits your company website, they will get an impression of your business. If that impression is good, they will be more inclined to hire you. If it’s bad, they’ll click away and visit a competitor instead. They say that first impressions count. That is definitely true when it comes to your website; with so much competition, there won’t be a chance to try again – once you lose a potential customer, you’ll more than likely lose them for good.
A well-designed website means that you will create that good first impression that is so important. Your website should look up-to-date and appealing to the eye. It should be easy to navigate. No one wants to spend time getting frustrated when they can’t find something they want on your site.
When you provide high-quality products and great customer service, you’ll have return customers, excellent reviews, and recommendations too. This all adds up to a successful business.
It Helps With SEO
The way your company website looks and, more specifically, the content, will influence your search engine optimization results. The more useful, quality content you have on your site, the more Google will recognize your value, and – as long as you have other SEO techniques in place – you’ll find that you begin to rank higher when people search for you. The aim, of course, is to reach the top of the first page in the search engine results pages.
Apart from your content, certain design elements can influence your search engine ranking. This will tend to be done with code, which is why it’s often best to find an experienced web designer to help you get this right.
Shows You’re Credible
When you have a well-designed website, you are letting people know how credible your business is. A company website is your chance to tell your potential customers why they should trust you. Because having a website that’s enjoyable to use will indicate the information is more credible.
Something important to remember is that it’s not just the website content that is crucial here; it’s the maintenance of your company website. If your site constantly suffers from downtime, this will not look good to your customers. Even with the best design in the world and the most wonderful products, they may still think twice about using you. To ensure that this doesn’t happen, you should consider managed IT services to enhance your site’s appeal. If you do this, downtime will be reduced to a minimum or entirely eradicated, leaving customers with a much better experience of your interior design business.