Melbourne Fashion Week

Fred Hates Fashion? IMPOSSIBLE!

Fred Hates Fashion? IMPOSSIBLE!

Is Australia ready for Fred Hates Fashion? Fred is a pervert for fashion. A freak. Passionate and awkward. The person that you you would most suspect to be a serial killer. Fred is interesting because she has such convincing obsession for material things and perceives fashion with all five senses. Fashion is the experience. Launched in 2013, Fred Hates Fashion redefined the experiential realm of fashion events. Why? Well, when you take five hand-picked emerging and established designers, introduce them to five local emerging film directors and mix in five music composers, the challenge is to create unique fashion films….