Lola and Lamar is the new swimwear label from Australian/American design duo Siobhan Norris and Lamar Dansby Jr. Why am I delighted to see it?

Because this new label, launched just two months ago, features real women in sexy swimwear.Inspired by the elegant adventurism of the iconic 1980’s and 90’s, Lola and Lamar fuses bold design with sophistication in timeless shapes. Siobhan and Lamar set out to design individual pieces that embody their love of the seduction of the perfect swimsuit.

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Lola & Lamar was born as the undisputed go-to for bold and beautiful swimwear, celebrating confidence, natural beauty and simplicity, and designed to get you noticed, says co-designer, Siobhan Norris

Lola and Lamar certainly celebrate the curvacious female form with classic and simple swimwear. As Siobhan says, confidence is a most attractive quality – love your body. As we all know, Australians love their outdoor and beach lifestyles so new season swimwear is always embraced. The Lola and Lamar range embraces curves and encourages us to feel body confident, which can’t be a bad thing.lola and lamar

Given our outdoor lifestyle, going from beach to bar, or cafe, is perfectly acceptable. But you still want to look stylish right? Perfect for wearing with a sarong, shorts, under a sundress or with the Australian Beach Skirt, swimwear is flexible and fashionable. Just be sun safe pack your sunscreen and a hat, and you’re good to go. Let Lola and Lamar become YOUR favourite go-to swimwear label. See more on their website.

Are you looking for a new swimsuit this season? If you liked these design, then check out Italian style with Aussie sass Contessa Volpi from Enrica Volpi, and the very decadent and sexy, Auqua Swimwear, with its shell bra bikini top, here on Don’t Call Me Penny.

Are you body confident? Would you wear these beautiful designs? Do you have a favourite? What do you wear to the beach to feel comfortable?

lola and lamar