Want to start your own interior design company? Got a keen eye for interior design? This can be a great market to enter as there is always a need for talented interior designers.
Plus, it is highly rewarding and lucrative work. You get to make a huge difference in people’s lives, and the work is always creative and engaging no matter what the project is.
It will, of course, take much more than a good eye for interior design to succeed in this industry. It can be hard to make a name for yourself when starting out, as you will not have a portfolio to rely on.
With this in mind, here are a few tips for starting out in interior design and creating an interior design company.
Find A Niche
Interior design is a huge industry with many subsections, which means it is worth identifying a niche market in which you can specialise.
A few options include home furnishing, remodelling, ceramic tiles, and sales and installation. Carefully research the niche sector that you want to enter to determine who the competition is, who is your target customer, and what are the current trends.
Branding is important in all industries but particularly in interior design, as this is an opportunity to show off your style, taste, and flair.
If you specialise in minimalism, for instance, a logo that is neat, makes use of white space and creates an impact is perfect.
Sensibly consider a logo, brand name, and colour palette which will reflect the work that you carry out.
You will need to have a strong online presence in the form of a high-quality website, being active across social media and using internet marketing to increase your visibility.
The website will be a reflection of your personality, and it could also be used to sell products with an ecommerce platform. A high-quality platform will make it quick, simple, and safe for customers to purchase from you, which is vital for building your reputation.
When using social media, share relevant content which shows your expertise and authority in the field of interior design and always engage with your target customers.
Low Prices Initially
As mentioned, it can be hard to find work when first starting out, as you have no portfolio to rely on. It is for this reason that it is a good idea to offer your services for a small fee initially. This will provide you with a platform to demonstrate your abilities.
Hopefully, this will also result in a few recommendations or reviews which you can then use on your website (along with detailed photographs and a description of the project).
There are a few excellent ways that you can raise awareness about your interior design company. These include attending trade shows, distributing flyers, and hosting events which allow you to showcase your expertise and meet people face-to-face.
If you decide to host an event, keep in mind that you will have to focus keenly to ensure it is a success. It will be a bit challenging as there are several factors you have to keep in mind.
Most crucially, you need to pay attention to planning. Sure, you can outsource a team that will handle this, but keeping your head in the game is always good. Pay close attention to all the nitty-gritty details about planning, including logistics, content, special guests, location, and more.
Have a budget in place to guide you on what to purchase for your event. And ensure you research where to get various items such as promotional products and event display items. You can click here to view some event display items such as inflatable tents, table cloths, feather banners, star tents, market umbrellas and more. Be realistic with your budget and adjust it if need be.
There is nothing wrong with considering help from others as you cannot do it all alone! Working in the interior design industry can be rewarding work, as you get to be creative and make a big difference in people’s lives.
It can be particularly challenging when first starting out because you need to carve out your own reputation and establish yourself as an expert.
Follow the above steps to get your interior design company up and running so you can start making profits as soon as possible.