Fred Hates Fashion? IMPOSSIBLE!

Is Australia ready for Fred Hates Fashion?

Fred is a pervert for fashion. A freak. Passionate and awkward. The person that you you would most suspect to be a serial killer. Fred is interesting because she has such convincing obsession for material things and perceives fashion with all five senses. Fashion is the experience.

Rowena Xi Kang

Launched in 2013, Fred Hates Fashion redefined the experiential realm of fashion events. Why? Well, when you take five hand-picked emerging and established designers, introduce them to five local emerging film directors and mix in five music composers, the challenge is to create unique fashion films.

Fred Hates Fashion – Photography by Allan Lim

Fred Hates Fashion returns for its third epic runway show where the collaborative results will be premiered. In a partnership with Melbourne Spring Fashion Week, the Fred Hates Fashion event has been hailed as an important event on the Australian fashion calendar.

Fred Hates Fashion

Fred Hates fashion is fast gaining a reputation for it’s creative fierceness and the underground fashion experience for the forward thinking. It’s a powerful collaboration with self-expression at its core. It exists to provoke independent thought and to inspire action.

Fred Hates Fashion – Photography by Allan Lim

Fred represents an open mind and the driving curiosity to hypothesise design, ex- periment and document, experiences that make you wonder, telling stories that are worth remembering.

“Three words; It’s the shortest story I’ve ever told. Fred loves fashion so much that she hates it” explains creative di- rector Hinny Tran.

With a fresh new face and unexpected brand evolution, Melbourne’s fashion scene prepares itself for Fred Hates Fashion 2015. Fred is for the curious, fashion-forward and creative mind.

Feed Hates fashion will be launched prior to Melbourne Spring Fashion Week on Saturday August 29th.

Located just 5 minutes from the centre of Melbourne, the event will be held fittingly in Studio 2, Docklands Studios, 472 Docklands Drive, Docklands, Vic, 3008.

I will interview Creative Director, Hinny Tran, on 88.9FM Hills Radio on Friday August 21 and Sound Designer + Music Act, Eden Snow, on Friday August 28th. Don’t miss these interviews on 88.9FM Hills Radio, live from 9.00am, streaming on the internet or find us on Tune-In.com.