Unreal Fur is the lust-have accessory for winter beloved by Rachel Zoe, Grazia UK and Drop Dead Gorgeous Daily; but this is the must have unReal Fur, the label. Inspired by the colour of the Australian Outback, the Dawn Collection was seen on street style at New York Fashion Week. DrivenĀ  by a passion for animal rights, this unique Australian brand offers a luxurious and ethical alternative to fur, producing the finest quality faux fur for the conscientious and chic consumer.
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unReal Fur jacket with street images from New York Fashion 2015

Individually handcrafted by leading furriers, no longer working with fur, each coat, vest or wrap is treated as if it were real fur. unReal Fur’s AW15 collection takes the colours of dawn to dusk in the Australian Outback from its creamy sand dunes and rich, mocha soil to the olive tones of the bush, the earliest pink hues of the sunrise, the teal shades of sunset and the deep, rich blackness of the sky.

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With silhouettes that are both structured and relaxed, the DAWN collection for AW15 exemplifies the Australian lifestyle – elegant and comfortable. Having now been featured in overseas magazines including Elle, marie claire and Cosmopolitan UK, one Fashion Editor said it’s the “go-to brand for fluffy outerwear needs”.

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I’m loving this cool pink combo of vest over leather jacket and worn sleeveless

I have a white faux fur jacket that I call my Polar Bear Coat. I was in a taxi once and the hefty Russian taxi-driver turned around to the back seat and said, in a very heavy Russian-accented & deep voice “Vot for be dat coat?” The quality of faux-fur has improved so much over the years it’s pretty hard for the average eye to know the difference. Faux-fur and unREAL Fur will be leading the charge on how to keep warm and stylish this winter.
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Chloe Sevigney

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Bespoke green faux-fur as worn by The Haute Pursuit

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Coloured faux-fur coats are still very big this season. unREAL Fur has the gorgeous Fire & Ice Jacket, Wanderlust Coat, Fur Play Vest and Furocious Thread-Through Scarf all available in Teal. And to work with the black and very on-trend grey of the AW15 season, unREAL Fur have the Dawn-To-Dusk jacket, vest and scarf.
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Fire & Ice Jacket and Dawn-To-Dusk Jacket from unREAL fur

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Images from (L-R) Gucci, Elie Saab, Chloe

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With Rachel Zoe’s seal of approval you know you’re on to a winner. Check out more cool fashion with bootilicious boots, ways with black, and leather and knitwear from Bless’d Are The Meek.
Are you a faux-fur aficionado? Will you be wearing it this winter?

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