Australia’s favourite designer of stylish, minimalist fashion designs took over the runway for the finale Grand Showcase of VAMFF (Virgin Australia Melbourne Fashion Festival).The paarde was shot exclusively for Stylehunter Collective by Sophie Costello, Pantomime Photography.

http://www.dontcallmepenny.com.au

In a bittersweet twist, this 10th anniversary collection comes at  a time when the Josh Goot company has gone into voluntary administration to restructure due to difficult business conditions. Well, you have to admire a company that has been in business for 10 years and has exclusively manufactured in Australia.

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A progressive darling of the Australian fashion industry, Josh Goot launched his eponymous label in 2004 presenting his first collection in 2005. Accolades and awards followed with Josh Goot winning the Tiffany & Co. Young Designer of the Year Award in 2005 and debuted a capsule collection for Target in 2007.

I am a big fan of the clean lines, minimalist aesthetic and bold colour blocking that are trademarks of the Josh Goot look. In fact, UK Vogue once remarked that “every girl needs a little Josh Goot in her wardrobe”. Absolutely. Block colours in white and black with patterns in blue & green and maroon & olive were paired with my favourite ankle boots. Bomber jackets, body-con dresses, skirts with pants and even some man-style options confirm that Josh Goot is not only on-trend, he’s leading the minimalist parade.

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In 2011, Josh Goot closed Rosemount Australian Fashion Week which was considered a ‘triumph’ and a standout of the festival by the fashion media. With is designs worn by celebrities including Kim Kardashian, Lara Bingle and Mia Wasikowska, you can’ keep an award-winning designer down…nor would we want to. Josh Goot is popular, talented and a creative leader in Australian minimalist design. I feel sure he will continue to grow from strength to strength. On sale NOW including this collection.

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Are you a fan of minimalist fashion? Which pieces do you love? Which pieces would YOU wear?

For more Australia fashion see Kookai, Blesse’d Are The Meek, Supre, Forcast and Trelise Cooper (OK, technically she’s from New Zealand) for great winter style.

http://www.dontcallmepenny.com.au

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